Today’s “ Business Trendsetter” is John Turino a marketing sharpshooter. We had the opportunity to get to learn more about Jon and his company through one of our North West partners Renee Wilbur and her wonderful network and friends www.reciproty.com. We are excited about having this chance to share more about Jon with you our readers.
Tell us a little bit about you and the background of your company
I have 40+ years of marketing experience in the high tech software and capital equipment industries and have run both a seminar and consulting firm and an insurance and financial services firm. I have now turned my attention to helping small business grow through better marketing strategies. I’m the author of three books – and working on a fourth – and my passion is helping small business owners avoid the mistakes I’ve made, and seen others make, so that they can grow their businesses more efficiently and effectively.
How are you able to assist small to moderate businesses?
I help them sort out who their real target markets are, how to develop and refine messages that will resonate with those target markets and select the right media for delivering those messages to those target markets. I’ve found that many small business owners fall for the “tactic of the day” trap or tend to use “spray and pray” marketing methods without doing any serious research or strategic planning. I offer tools and services to help them get that job done quickly, painlessly and at a very reasonable cost.
Give the one value added thing that your company brings to the small business community
I bring years of knowledge and experience that will help them avoid common mistakes and use their marketing time and money in the most effective and efficient manner. Because I have experience as an owner of two small successful businesses I think that that knowledge, coupled with empathy for my clients, is probably the highest valued added thing that I bring to the table.
What are 3 reasons our readers should call you?
I’m knowledgeable, easy to work with able to provide insights and inspiration to my clients that will give them “Aha” moments that will lead them to substantial business growth. On the knowledge side I help them with market segmentation, message development and media selection. Because I have experienced what they are experiencing I come up to speed on their products and services almost instantly. Thus they don’t have to train me and that makes me easy to work with. Finally, through a brainstorming and “instant strategy session” approach we review what they are doing currently and find nuggets that can be dumped, increased, refined or added to the marketing mix. Then I’m available for ongoing mentoring services.
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